Before I start this blog, I want to make sure you know what an Investorgetic® is. An Investorgetic® is a persona I created while writing Money Intelligence to counter the Consumerholic persona in our society. It's a term I coined that's made up of 2 words: investor and energetic. It means someone who is passionate about investing to build their wealth in a sustainable way. 

How do you think wealthy people become wealthy?

Luck? Great job? Family inheritance? Winning the lottery?

True, these things may play a role in some people’s wealth. But what if I told you a key ingredient to becoming wealthy was something you already have at your fingertips?

Granted, it’s not exciting. It’s not an innate superpower or a winning formula. It’s much more simple than that. It’s the ability to say no. It’s making do with what you have.

It is the ability to delay your gratification.

Successful people know how to say no

Delayed gratification is a form of self-control. It’s the ability to resist the temptation of immediate reward in order to receive a later, often larger or longer-lasting reward. It’s also a key trait of highly successful people.

The importance of delayed gratification is emphasised by the “marshmallow test”. This was conducted by a team of Stanford University researchers in 1960. Children aged four to six were given the option of eating a treat – usually a marshmallow – or waiting 15 minutes without giving into temptation to receive a second treat.

Decades later, follow-up studies found that the children who could delay eating a marshmallow were more successful (eg. higher SAT scores, lower levels of substance abuse, lower obesity rates, better responses to stress) than the children who ate their treat immediately.

In other words, wonderful things can happen for those who wait!

But in our Consumerholic society, instant gratification is held up as the ideal. We’re bombarded with advertisements promising us a better life with products we don’t need. Buy now, pay later. Buy two, get one free. Go on, you deserve it.

Do you fall for these gimmicks? What’s your “marshmallow”? Think of the financial gains you could make if you delayed gratification and invested your money more wisely!

Wealthy people have self-control

People don’t get wealthy by spending their money on whatever they want, whenever they want. In his book The Thin Green Line: The Money Secrets of the Super Wealthy, American journalist Paul Sullivan examines the differences between people in the top 5%–10% income bracket and those in the top 1% income bracket.

Both groups spent about the same percentage of their incomes on food, housing and other expenses, with a few surprising exceptions. The most notable was that the top 1% spent 30% less money eating at restaurants and chose less expensive cars (an Audi over a BMW). Their spending restraint was obvious in everything they did. They knew their wealth was limited and they managed it more wisely.

The research is clear: If you want financial success, you must be disciplined. Delaying gratification means you ignore what’s easily achievable in the short term in favour of what’s more difficult – yet more rewarding – to achieve in the long term.

Next week in the final part of this series, we will explore how you can surround yourself with a community of supportive, like-minded people – your Winner Circle. 


Susan Wahhab —CPA, SMSF Specialist, Entrepreneur, Working Mum, Small Business Supporter— is Australia’s leading Financial Strategist and Money Mentor. Susan is the founder and managing director of Accounting and Financial Services firm Winner Partnership Pty Ltd  

Susan is the author of the transformational and practical book Money Intelligence®. Susan is passionate about helping people achieve financial liberation. At the age of six, she witnessed how her money-savvy mum (whom she calls the money manager) joined forces with her dad (whom she refers to as the money maker) to save the family business from bankruptcy and become financially free. Susan truly believes that people can become financially liberated by developing a healthy relationship with money. Buy the book in either printed copy or ebook and learn more about being money intelligent